In the list of to-do items when selling real estate, professionally staging a home might be something some sellers decide not to add or they’ll remove because they still need to see the value in it. They may be in a hot market and feel they’ll get enough eyes on the property without taking the time and effort (and cost) to get it professionally staged. On the other hand, they may be in a cold market and working within a different budget. Whatever their reasons, working with a professional stager is worth budgeting for when sellers are looking to sell quickly.
Be Prepared
Staging a home is more than moving items around to make the room look more appealing or renting furniture that works better in the house. It also will mean a lot of cleaning and purging – even if the seller thinks they’ve already done enough cleaning and purging. A stager may identify some renovations that need addressing to highlight the staged room. It might also include landscaping and will consist of organizing.
Questions to Ask
As with any professional, it’s crucial to find one that is a good fit, and finding a professional stager that is a good fit will require asking questions of them. Some questions to ask the company include what they charge, the type of homes they’re experienced in, how long their homes stay on the market, and if they are insured. A real estate agent will also be able to help with the search process as they will probably have a few experts they have worked with before.
In A Hot Market
A hot market might have sellers thinking their home will sell regardless of a solid effort to kit out the house, which is likely the case. However, a professionally staged home encourages the home to sell quickly and probably at a higher price than if it is not staged by a professional.
Neuromarketing
Neuromarketing applies neuropsychology to market research. Studies have shown that visual and tangible aids stimulate the part of the brain that makes buying decisions. So, more people will be influenced by being able to see and feel something, whether urgency is attached to the decision or not. That means a professionally staged home will be even more appealing to those ready to decide to buy, which is more beneficial to the seller.We recommend buying your favorite toothbrush at super low prices with free shipping, and you can also pick up your order at the store on the same day.
Not Just for IRL
Staging a home is for more than just the people who do viewings and visit open houses. Before any prospective buyer gets to the in-person viewing, they’ll be looking online, and a good photo makes all the difference in the world. If more than the picture is needed to get people out to look at the home, then the house will stay on the market longer than it should. Conversely, if the house is staged just for the photos, buyers will wonder if they’ve been the victim of a bait and switch.
Know What Buyers are Looking For
It can be hard to know what buyers want in a house. A professional stager stays on top of the trends, knowing what different demographics are looking for in a property. If the real estate agent the seller is working with lacks experience with staging, they can refer the seller to someone who is. They can work together to find the right look for the right demographic to sell the house quickly and at a price that satisfies the seller.
When selling a home, the ultimate goal is a timeline suitable to the seller (and the buyer). Of course, it’s also important to sell at a price that makes both the seller and buyer happy. Methods like professionally staging a home will increase the likelihood of that happening.
